Open for project opportunities

Franey.design

Creative Process

  • Meeting

    I start by connecting with you to discuss your vision, goals, and expectations. This meeting lays the foundation for our collaboration, ensuring we’re aligned on the scope and creative direction.

  • Research

    Diving deep into your industry, target audience, and competitors, I gather insights to inform a design strategy that resonates and stands out.

  • Sketch

    This is where ideas come to life on paper. I create initial rough sketches to explore possibilities and refine the creative direction.

  • Concepts

    Taking the best sketches forward, I develop polished design concepts, each tailored to your brand and objectives.

  • Presentation

    I showcase the concepts, explaining the thought process and design decisions behind each option. Your feedback helps guide the next steps.

  • Amendments

    Based on your input, I refine the chosen design to perfection, ensuring it meets your expectations and aligns with your brand.

  • Sign off

    Once you’re 100% satisfied, we finalise the design, marking the completion of the creative phase.

  • Launch

    Your designs are prepared and delivered in all necessary formats, ready to be launched and make an impact in the real world.

Frequently asked questions

What kind of projects do you take on?

I work on illustration, character animation, and digital brand assets for creators, small businesses, and brands.

That can be anything from a single illustration or stream avatar to a set of social graphics or a small suite of brand visuals.

How does the process work from first contact to final files?

It usually follows four simple steps:

1. Enquiry & brief – You tell me what you need, share any references, and we agree on goals and deliverables.

2. Quote & timeline – I send a clear price and rough schedule. Once you’re happy, we lock it in.

3. Concept & refinement – I create sketches, roughs, or motion tests and refine them based on your feedback.

4. Final delivery – You receive polished, ready-to-use files in the formats you need.

How much direction do I need to give?

A rough idea is enough to start. You can share a short description, a mood, a few references, or links to work you like.

If you have a brand guide or existing style, I’ll use that to keep everything consistent.

Can you combine illustration, animation, and digital assets in one project?

Yes. Many projects mix services – for example, an illustrated character that’s animated and then used in thumbnails or banners.

On the Creative Process side, it all runs as one project with a shared look, rather than separate, disconnected pieces.

How do revisions work?

Every project includes revision stages. I’ll share work-in-progress (sketches, layouts, or motion previews) and you can request changes.

We’ll agree how many revision rounds are included up front so everything stays clear and predictable.

How long will my project take?

Timelines depend on the size and complexity of the project:

• Small one-off pieces can often be done in a few days.
• Sets of illustrations or assets may take around a week or more.
• Character animation or combined projects may need extra time.

I’ll always give you an estimated timeframe before we start.

How is pricing decided?

Pricing is based on the type of work, the level of detail, and how many pieces you need.

I use a pricing guide as a starting point for illustration, animation, and digital assets, but everything is flexible.

If your project doesn’t fit neatly into a package, I’ll put together a simple custom quote.

Do you work with small or one-off projects?

Yes. You don’t need a huge brief or long-term project – a single illustration, emote, or banner is completely fine.

The pricing on my site is a guide, and I’m happy to adjust for smaller, one-off pieces.

What file formats will I receive?

It depends on the project, but typically:

• Illustration & assets – PNG/JPG and, where relevant, vector formats such as SVG.
• Animation – MP4, WebM, GIF, or PNG sequences.

If you need something specific for print, web, or a particular platform, just let me know.

Do I own the work once it’s finished?

Yes. Once the project is complete and paid for, you have full rights to use the work for your brand or channel as agreed.

I may feature the project in my portfolio unless you’d prefer to keep it private.

What do you need from me to get started?

A quick message with what you’re looking for is enough:

• What you need (illustration, animation, assets – or a mix)
• Where it will be used (web, social, streaming, print)
• Any references, brand colours, or examples you like

From there, I’ll suggest an approach, timeline, and a clear quote so we can get started.