Character / Persona
A recognisable face for your brand — something people can associate with you instantly, even if you never appear on camera.
Character-led branding for creators
Make your brand recognisable — without showing your face
I design illustrated identities, animated personas, and content-ready visuals for creators who want to stand out on YouTube, Twitch, and beyond.
What I help you build
A complete visual system — not disconnected pieces
Visual Identity
The supporting style around the character — typography, illustration direction, and visuals that keep everything consistent.
Motion & Content Assets
Assets built for actual use — animation, thumbnails, banners, and content visuals that show up across your channels.
Recent work
Real work. Built to be recognised.
BK Golf Clash
A character-led identity and visual system designed to make the channel instantly recognisable across thumbnails, videos, and content.
Man on Football Manager
A faceless creator identity built around a distinctive character, giving the channel a consistent presence without relying on the creator’s face.
Moxley the cat
A reusable character system designed for storytelling, with flexibility to grow into future content, products, and brand use.
Character Lab
Sketches, experiments and characters built to perform.
Not every character needs to become a full case study. This is where I explore different styles, movement, and ways characters can work across creator content.
Sketch → animation
Twizzle the alien
From a rough sketch to a finished character with colour, movement, and personality ready for content.
Creator concept
Football creator
A talking creator character with lip-sync, head movement, and football shirt changes built for content ideas.
Voiceover
Cowboy character
A voiceover-led character designed to show how lip-sync and simple facial movement can bring spoken content to life without needing full-body animation.
Could a character work for your content?
From a simple animated presenter to a reusable creator character, the setup can be shaped around how you actually want to use it.
Why creators work with me
Built for content, not just aesthetics
Designed to be used
Everything is built for real-world use across thumbnails, streams, posts, and platform assets.
One joined-up system
Character, identity, and motion all work together instead of feeling like separate jobs stitched together later.
No vague process
You know what’s happening, when feedback is needed, and what you’re getting at the end.
What clients say
“Daniel took a rough idea and turned it into something instantly recognisable. It felt like a real brand, not just a few graphics.”
BK GOLF CLASH
Character
Dan
Drag to switch between character and creator.
The person behind Franey.Design
One person from first sketch to final animation.
I’m Dan, the designer behind Franey.Design, based in Aberystwyth, Wales. I work directly with creators to turn ideas into characters, animated personas, and visual assets they can actually use in their content.
When you work with Franey.Design, you work with me throughout the project — from the first conversation and early sketches through to the finished artwork and animation. It keeps the process straightforward, collaborative, and focused on what your character actually needs to do.
Let’s make it work
Got an idea? Let’s turn it into something people actually remember.
Whether you’ve got a clear plan or just the start of one, I can help shape the visuals into something usable, recognisable, and built for your content.