Overview

BK Golf Clash is a YouTube channel centered around the mobile game Golf Clash, known for its strategic gameplay and competitive tournaments. This case study outlines the process of developing dynamic branding, including a versatile logo and engaging streaming assets, to elevate the channel's presence during live streams and build a loyal audience.

Objective

The primary goal was to establish a professional and cohesive visual identity for BK Golf Clash, creating an engaging viewer experience during live streams. This involved designing a logo inspired by the client’s background as a musician and the game’s competitive atmosphere, as well as producing dynamic streaming assets to enhance the channel’s aesthetic appeal.

Process:

Brand Conceptualisation

The foundation of the channel’s identity was built around the themes of competition, strategy, and fun that define Golf Clash.

• Target Audience: Fans of Golf Clash, mobile game enthusiasts, and casual viewers interested in live-streamed gaming content.
• Visual Direction: A modern, energetic style inspired by the colourful and competitive nature of mobile game tournaments.
• Key Elements: Incorporating golf-themed imagery, such as golf balls, clubs, and leaderboards, while integrating musical elements to reflect the client’s unique background.

Logo design

The logo served as the cornerstone of the channel’s branding.

• Inspiration: The client, Ben Kennedy, is a trained musician, so the logo incorporated musical elements. The design featured a circular logo resembling a golf ball, with piano keys as the main focal point. This blend of music and golf created a distinctive and memorable identity.
• Typography: The client’s name, “BK Golf Clash,” was prominently integrated into the design using bold, modern lettering.
• Versatility: The design was crafted to work across multiple formats, including YouTube profile pictures, banners, and thumbnails.
• Refinement: Feedback from the client was used to fine-tune the colours and layout, ensuring the final design aligned with their vision.

Streaming Assets

To enhance live-streaming sessions, a suite of custom assets was designed.

• Overlays: Dynamic overlays were created to frame the gameplay and highlight key elements like a countodwn clock, scores, chat, and members of the channel.
• Intro and Outro Screens: Professional-looking intro and outro screens were developed to mark the beginning and end of each stream, reinforcing the channel’s branding.

Challenges and Solutions

• Maintaining Visual Balance: Ensuring the overlays and alerts were eye-catching but not distracting required careful design iterations.
• Time Constraints: The fast-paced nature of live streaming demanded a quick turnaround for asset updates, achieved through efficient communication and a streamlined workflow.

Outcome

The BK Golf Clash YouTube channel successfully launched with a strong visual identity that set it apart from competitors. The dynamic branding and streaming assets not only enhanced the viewer experience but also attracted a growing audience. Feedback from viewers praised the professional quality of the streams and the engaging design elements.

Key Takeaways

• Cohesive branding matters: A unified visual identity strengthens the channel’s professionalism and appeal.
• Personalisation adds value: Integrating the client’s musical background into the logo added a unique and memorable touch.
• Interactive elements enhance engagement: Custom Intro and Outro screens create an interactive experience that keeps viewers invested.

BK Golf Clash exemplifies how thoughtful branding and design, combined with a talented streamer, can elevate a gaming channel into a polished and engaging platform for live content. With strong branding and the skills of Ben Kennedy, the channel has grown to over 21k subscribers, demonstrating the power of collaboration and creativity.